[Tech Startup Story] H2O case on when and how startups pivot in times of uncertainty

One of the most well-known concepts popularized by the startup classic The Lean Startup is pivoting.
Pivoting refers to abandoning or significantly modifying an existing business idea or model in order to shift the business in a new direction.

In recent years, especially with the prolonged impact of COVID-19, uncertainty and rapid change have increased more than ever. As a result, not only startups but also companies at various stages across different industries are choosing to pivot—either to survive or to accelerate growth.

Pivoting is often said to be just as difficult as starting a startup itself.
So when should a company pivot, and how should it be done?

In this session, Woonghee Lee, CEO of SparkLabs Batch 6 startup H2O Hospitality, shares his firsthand experiences and insights on pivoting.