[Tech Startup Story] H2O: A guide to cash flow fundamentals for early-stage startup founders

“I want to start a business too—how should I begin?”

This is a question Woonghee Lee, CEO of H2O Hospitality, hears all the time.
Before anything else, he asks whether aspiring founders have a clear and compelling vision. If not, he asks a more practical question:
Have they built a business model that can sustain healthy cash flow for at least two years without relying on external investment?

For aspiring and early-stage founders, cash flow is a must-know topic—no exceptions.

In this session, Woonghee Lee, CEO of SparkLabs Batch 6 startup H2O Hospitality, explains why understanding cash flow before starting a business can help founders minimize unnecessary costs and put their startups on a faster path to sustainable growth.